EcoFashion

Whether we get dressed with our eyes closed or view style as an art form, we all wear clothes, and we all need to start thinking about the impact our purchases have on the earth.

Challenge:
Many of the components of the fashion industry are destructive to our health and the environment. They often come from companies that adhere to unethical standards starting with hair care and makeup and moving into the fabrics, finishes and materials that we wear or use as accessories. We aim to raise public consciousness and present realistic alternatives to the toxic and unethical products of our fashion/beauty industries.

Solution:
Excite, Engage and Educate people in a creative way to change their habits to natural and organic fibers as well as healthy beauty and body care products, produced by companies that adhere to fair trade and ethical standards.

One component of shifting our ways from wasteful consumerism is to recycle/ upcycle/ reuse clothes and fabrics. An example of this is reusing yarn in a sweater to knit something new, perhaps a scarf, hat and mittens. Another is to upcycle or reuse a pair of old jeans to make a new item and increase its value in a new and exciting form.

The EcoFashion Tent

Visit the EcoFashion Tent to meet with the designers and shop owners, view product samples, and get exclusive product discounts. Learn about the latest advances in eco-conscious wear. Exhibits going on Friday and Saturday.

Fashion Shows

Friday, August 20th

10:00 AM - Ultimate Bootcamp: Get a Workout You Won't Forget

2:30 PM - Kate Harrison: The Green Bride Guide

4:00 PM - Nancy's Gone Green! eco boutique will present a preview of their newest eco couture arrivals for fall.

4:30 PM- Ladii Goddiva presents her collection Skrapp!

Saturday, August 21st

10:00 AM - Ultimate Bootcamp: Get a Workout You Won't Forget

1:30 PM - Eco Salsa Fashion Show, featuring great up and coming eco designers around Boston. On the Main Stage.

1:00 PM - CJ Pinckney will unleash Trashbag Chic, a collection that is freestyle, vibrant and fun!

2:00 - 4:00 PM - Meet and greet with the designers in the EcoFashion Show Tent.

Meet Designer Rhonda Fazio

Rhonda is a local designer from the South Coast of Massachusetts who believes in starting from scratch! She is studying modified flax production methods and how to make her own material. She has been planting the flax she will use for cloth, harvesting it, retting it, and extracting the fiber. Soon she will learn how to spin it and weave it into cloth. In the meantime, she is dyeing textiles made from 100% silk with natural dyes that she hand crafts.

Going by the name Dyer Maker, Rhonda is fully engaged in her craft which is reflective of ancient cultural methods and hand processes of design. The dyes she uses are natural raw materials and extracted without the use of harmful chemicals. The silk wrap designs she develops are each unique and may be wrapped in a number of ways to complement the individuality of the wearer.

Rhonda is the EcoFashion Coordinator for Boston GreenFest 2010. Please stop by and introduce yourself. She'll be happy to design a special wrap for you! For more information, please contact Rhonda.




Designer Rhonda Fazio will show her natural,
hand dyed, free-form dresses.

A Bootcamp Workout to Change Your Wardrobe!

Come to the fashion tent first thing in the morning for a 20-minute demo. Find out how to exercise in the great outdoors without treadmills or ellipticals! Expert Trainers from Boston's Ultimate Bootcamp will lead a high-energy total-body workout that is suitable for any fitness level. Feeling good? Strap on your sneakers and jump in! This fun-filled bootcamp-style demo will show you how these folks run their outdoor programs at 9 Greater Boston locations!


Let the Ultimate Bootcamp Get You into Shape!